Turn Anonymous Website Traffic Into Buyers with IdentifyAI
IdentifyAI is Action’s identity and activation platform built to stop guessing and start selling. Using the instant outreach of AI, it identifies anonymous website visitors, figures out who’s actually in-market, and helps convert them—without adding friction or extra steps.

With less of 4% of visitors submitting a lead, the overwhelming majority of your website traffic is a mystery. IdentifyAI uses AI models trained on behavior patterns, combined with privacy-safe signals and first-party data, to connect the dots and reveal high-intent shoppers you’d normally never see. No more “someone visited your site.” Now you know who they are and how to reach them.
Not all shoppers are equal—and IdentifyAI treats them that way. Our AI tech continuously analyzes on-site behavior, predicts intent, and evaluates each visitor in real time—separating casual browsers from ready-to-buy customers. When someone is ready to pull the trigger, IdentifyAI ensures you're already there.
Once IdentifyAI knows who matters, it uses AI-driven audience building to push high-value shoppers directly into the channels wherever they are across the digital landscape. No new systems. No disruption. Just smarter audiences and better leads by showing up for shoppers early and often.
This is NOT about clicks or vanity metrics. IdentifyAI uses AI-assisted attribution to connect the dots from shopper -> audience -> sale. You can see exactly what’s working, prove the impact, and tie your marketing directly to real and proven revenue.
Smarter data. Less guessing. More knowing. More selling. That’s IdentifyAI - only from Action.